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News coveragee, keyword search results, online consumer reviews, and word-of-mouth recommendations have become stronger influencers than paid media. An Internet strategy centered on earned media rather than paid advertising isn’t a luxury – it’s a must. ASC and our partners provide clients with practical, strategic counsel in Internet marketing that will support their business goals and position them for sustained growth.
ASC takes pride in our ability to secure top-tier local, regional, national and international media coverage to support the business goals of our clients.
How do we do this? By listening to our clients and understanding their goals, audiences and key influencers, as well as their target markets. We leverage technologies and our own research to develop powerful media lists designed to prominently position clients in specific media outlets that reach their target audiences. Next, we counsel clients and prepare them for interviews, meetings and appearances so they can maximize their time with reporters.
Our media-relations work is based on a proactive and strategic process with the goal of securing news coverage. We develop customized pitches for every reporter and, when appropriate, offer exclusive opportunities for select media to break news before press materials are distributed.
ASC’s media-relations services include:
A crisis can strike any company at any time. With experience and proven success at managing crisis situations, ASC provides clients with effective options for crisis communications and online reputation management solutions. We develop and execute plans to balance any negative publicity with positive publicity as well as to help companies successfully emerge from crisis situations and take steps to prepare should such needs arise again.
If public relations is ‘earned media’ and advertising is ‘paid media,’ social media is ‘owned media’. The distinctions are nuanced, but guiding clients through the ever-changing social media landscape is part of ASC’s work. Whether we’re coordinating with your in-house social media manager or taking charge of your social media platforms, we pride ourselves on our ability to create compelling, brand-specific content for Instagram, Twitter, Facebook and YouTube.
With massive shifts in media consumption, many traditional marketing programs are no longer effective for brands. Companies must launch strategic branding programs to build and solidify their market leadership.
To resonate with their audiences, companies need to make noise. To make noise, they need to make waves that flow into information streams to connect and create real relationships with their audiences. It’s ASC’s job to communicate for our clients, satisfying their audience’s craving for knowledge and creating meaningful connections.
We love a good website. But a successful Internet presence requires an effective strategy to ensure that the site will support the company’s business goals.
ASC develops and designs websites with a combination of technologies that enable clients to realize their digital goals. For existing sites that need improvements, our team can work on refining content and freshening up basic functionality to appeal to their audiences.
One way to standout in an increasingly competitive media landscape is by complementing traditional PR and digital campaigns with content marketing. ASC creates and amplifies stories to drive business to your website.
Content comes in many forms, including byline articles, newsletters, experiential videos, and animated GIFs. We work with your brand to create compelling content and get it placed in front of your target audience.
ASC has successfully planned and executed all types of events for our clients, including launch parties, speaking engagements, and meetings. We take a practical, strategic approach to helping clients create new – and newsworthy – events or identify existing opportunities that will support their business goals by solidifying their thought-leadership, positioning them in front of potential clients and referral sources, and offering prospects for networking directly with target audiences.