Andrea Schnoor
Andrea Schnoor launched ASC in 2003. She was born into a family of hoteliers and grew up in her parent’s hotel on the coast of the Baltic Sea. Along the way, she gained a deep appreciation of different cultures and the people, traditions and ideas within them. Launching ASC was a continuation of her interest.
Before ASC, Andrea was managing director of SDA International in Manhattan. Heading the company’s New York operations, she focused on consumer and business communications, with particular expertise on travel, lifestyle and the real estate businesses. She also managed customer and financial communications for the fine art portal artnet.com, an auction price database, auction house and online gallery. She defined artnet’s vision for communications throughout the US and Europe, including a widely publicized collaboration with eBay.
In addition to her communications experience, Andrea spent three years at Bozell Sawyer Miller Group (now Weber Shandwick) in New York and Hamburg, assisting media relations campaigns for clients including Merck, Cendant, the National Center for Children in Poverty, and the Film Commission of the Islands of the Bahamas. She also worked for Regent International, executing all communications efforts for the 1999 opening of the group’s hotel on Wall Street – the first luxury hotel in lower Manhattan.
Andrea was drawn to communications through the Department of Public Information of the United Nations, where she worked as a liaison with NGOs. She has also written and produced educational films on German culture for the Goethe Institute in New York and gained narrative experience as production manager for the renowned documentary production company, Maysles Films. Andrea studied in Germany, France and the US, earning a bachelor’s degree in German Literature and History from the University of Hamburg, as well as a master’s degree in American History from Ball State University, Indiana. She is fluent in German and English and gets by in French.
Social Media
If public relations is ‘earned media’ and advertising is ‘paid media,’ social media is ‘owned media’. The distinctions are nuanced, but guiding clients through the ever-changing social media landscape is part of ASC’s work. Whether we’re coordinating with your in-house social media manager or taking charge of your social media platforms, we pride ourselves on our ability to create compelling, brand-specific content for Instagram, Twitter, Facebook and YouTube.