The ASC Team
Andrea Schnoor
Andrea Schnoor launched ASC in 2003. She was born into a family of hoteliers and grew up in her parent’s hotel on the coast of the Baltic Sea. Along the way, she gained a deep appreciation of different cultures and the people, traditions and ideas within them. Launching ASC was a continuation of her interest.
Before ASC, Andrea was managing director of SDA International in Manhattan. Heading the company’s New York operations, she focused on consumer and business communications, with particular expertise on travel, lifestyle and the real estate businesses. She also managed customer and financial communications for the fine art portal artnet.com, an auction price database, auction house and online gallery. She defined artnet’s vision for communications throughout the US and Europe, including a widely publicized collaboration with eBay.
In addition to her communications experience, Andrea spent three years at Bozell Sawyer Miller Group (now Weber Shandwick) in New York and Hamburg, assisting media relations campaigns for clients including Merck, Cendant, the National Center for Children in Poverty, and the Film Commission of the Islands of the Bahamas. She also worked for Regent International, executing all communications efforts for the 1999 opening of the group’s hotel on Wall Street – the first luxury hotel in lower Manhattan.
Andrea was drawn to communications through the Department of Public Information of the United Nations, where she worked as a liaison with NGOs. She has also written and produced educational films on German culture for the Goethe Institute in New York and gained narrative experience as production manager for the renowned documentary production company, Maysles Films. Andrea studied in Germany, France and the US, earning a bachelor’s degree in German Literature and History from the University of Hamburg, as well as a master’s degree in American History from Ball State University, Indiana. She is fluent in German and English and gets by in French.
Stephanie Eng
After sharpening her marketing chops in the corporate world, Stephanie Eng is now right where she wants to be at the boutique end of the industry with Andrea Schnoor Communications. She brings a lot of experience to the table, having engaged in digital product design and mobile strategy for American Express, and in consumer marketing for Time Inc., including developing and executing strategic marketing plans across a range of mediums for titles such as InStyle, Entertainment Weekly and Essence. New Jersey born, raised, and right at home again after time living in New York City and Washington, D.C., she graduated cum laude with a bachelor’s degree in marketing and psychology from Georgetown University. Then as now, she is drawn to both the creative and analytical aspects of marketing and enjoys connecting with clients to size up their customers and figuring how to incentivize them to respond to ASC’s campaigns. Meantime, Stephanie counts herself a devotee of music, art and culture, whether she’s plucking her ukulele and creating works at home, or simply losing herself in a good book.
Neal Santelmann
Neal Santelmann’s work includes magazine and Internet journalism as well as public relations writing. He began his career as a reporter for Forbes in 1987. As a founding member of Forbes FYI (later, Forbes Life) in the early 1990s, he spent more than a decade as a senior editor covering all sorts of topics appealing to a high-end readership, including health, travel, adventure, art, leisure, collecting and executive profiles. He joined ASC in 2003, and has written for every client to date. With his clever viewpoint and engaging prose, Neal brings an entertaining and persuasive voice to ASC.
Islem Taveras
A founding member of the ASC, Islem Taveras worked extensively in communications prior to joining our team. Her experience in managing public relations includes work with the artist Steve Maloney, the Palm Springs Museum of Art, explora in Chile, Absolute Travel, and Asia to Africa. Islem has widespread experience in organizing promotional events and press trips, as well as maintaining ASC’s digital content design. A native of the Dominican Republic, she is fluent in Spanish and English and has a degree in Business Administration from Queensborough College, New York.
What We Do
In a world in which knowledge is the true social currency, ASC makes sure our client’s news is heard. We are strategists, communicators, designers and storytellers. We are curious. We are plugged in. And we genuinely care.
We maintain excellent relationships with significant writers, editors and on-air personalities. With our focus on luxury hospitality, soft adventure, emerging destinations, lifestyle, art and artists, and the non-profit sector, ASC moves fluidly and effectively between various industries and media. Our services support companies, identify great stories, and garner media coverage to assist our clients in reaching their audiences. Quite simply, ASC gets word out about your brand in strategic, imaginative, and effective ways.
We work with different types of media, all of which can work together in an effective campaign:
Earned Media
- Brand Strategy
- Media Relations
- News Bureau
- Content Marketing
Brand Strategy
Every brand begins with a story—one that deserves to be told with clarity, depth, and purpose. Whether shaping a new identity or reawakening an established one, we start by uncovering the heart of your brand: what drives it, what defines it, and why it matters. From there, we give that story a voice—refining your positioning, mission, and values into a distinctive narrative that resonates deeply with your audience. In a world where attention is fleeting and connection is everything, we craft brand strategies that inspire recognition, evoke trust, and spark lasting relationships—turning awareness into authentic engagement.
Media Relations
ASC cultivates meaningful media visibility across local, regional, national, and international markets—amplifying clients’ voices aligned with their business goals.
Every story begins with listening. We immerse ourselves in our clients’ worlds to understand their purpose, audiences, and ambitions. From there, we craft media strategies informed by research, insight, and deep industry relationships. We develop tailored pitches, secure high-impact placements, and provide thoughtful media coaching to ensure every interaction reflects the integrity and personality of the brand.
Our proactive and strategic approach is designed to generate measurable results—building recognition, driving engagement, and positioning our clients as leaders in their fields.
News Bureau
At ASC, we serve as your press office and storytelling partner—the pulse point for all media communications. We manage every exchange between your brand and the press with precision and purpose. As your guide to the global media landscape, we bring forward industry intelligence, emerging stories, and luxury travel trends that keep you one step ahead.
Content Marketing
In a crowded media landscape, standing out requires stories that captivate, inspire, and resonate. ASC elevates traditional PR and digital campaigns with carefully crafted content that brings your brand to life and draws audiences in.
From bylined articles and curated newsletters to dynamic visual content, we shape narratives that reflect your brand’s essence and deliver them to the audiences who matter most.
Owned Media
- Social Media
- Events
- Partnerships
Events
ASC curates and produces events of every kind — from intimate launch celebrations to thought-provoking panels and dynamic gatherings. With a strategic yet imaginative approach, we craft moments that spark conversation, elevate brand presence, and connect clients with the audiences and partners who matter most.
Partnerships
ASC connects luxury brands with exciting outdoor, lifestyle, cultural, and fashion brands. We create strategic partnerships that elevate brand presence, unlock new distribution channels, and introduce companies to fresh audiences—helping both emerging and established brands grow in today’s competitive marketplace.
Our Clients
We work with an eclectic selection of clientele in luxury travel, adventure, art, design, and development. They include artists, hotels filled with beautiful stories, forward-thinking non-profit organizations, emerging destinations, art museums, and established luxury brands looking to rethink their identity. Every single client inspires us and makes us proud to share their messages.
Travel Inspo
Frequently Asked Questions
I would like to customize the communications elements and media in our campaign. Is that possible?
Yes. Absolutely. We customize campaigns for each of our clients.
Will you work on a project-by-project basis?
Our answer is often yes and sometimes no. Tell us more, please. If a project is very short term it often does not make sense for the client or us. We try to stick with projects that last at least six months.
What fuels our passion and makes us get to work every morning?
We genuinely like what we do. The communications industry is changing rapidly, but at its heart it is still about communicators and audiences. The term “buzz” may be inspired by the hum of bees in their hives, but it is about the emotion, energy, excitement and anticipation generated by the products, services and motivations of individuals and organizations. In an information-rich world people and companies are constantly in transformation, creating energy that allows ideas to thrive. ASC is a distributor of fresh information and ideas through myriad channels that help create and then feed this buzz with substance and knowledge.
How important are our clients?
Client-agency relationships are at the top of the list for ASC. We get excited about the projects our clients are involved with and their transformation into successful companies, artists or non-profit organizations. Genuine enthusiasm is something we can’t fake – that’s why we occasionally have to say no to ideas or projects that come our way. The media trusts us, and we value that relationship as much as we value our clients.
What is like to work with ASC?
We are open-minded, honest and effective. Our footing in the travel and art worlds often makes for great crossover promotions and ideas. We are quick on our feet and think that the term “digital-detox” is overrated.
Interested in a good story? We want to hear from you.
Andrea Schnoor Communications
462 7th Avenue, Floor 6, New York, NY 10018
Tel: 1 (347) 674-8281
hello (at) andreaschnoor (dot) com
Social Media
If public relations is ‘earned media’ and advertising is ‘paid media,’ social media is ‘owned media’. The distinctions are nuanced, but guiding clients through the ever-changing social media landscape is part of ASC’s work. Whether we’re coordinating with your in-house social media manager or taking charge of your social media platforms, we pride ourselves on our ability to create compelling, brand-specific content for Instagram, X, Facebook and YouTube.