The ASC Team
Andrea Schnoor launched ASC in 2003. She was born into a family of hoteliers and grew up in her parent’s hotel on the coast of the Baltic Sea. Along the way, she gained a deep appreciation of different cultures and the people, traditions and ideas within them. Launching ASC was a continuation of her interest.
Before ASC, Andrea was managing director of SDA International in Manhattan. Heading the company’s New York operations, she focused on consumer and business communications, with particular expertise on travel, lifestyle and the real estate businesses. She also managed customer and financial communications for the fine art portal artnet.com, an auction price database, auction house and online gallery. She defined artnet’s vision for communications throughout the US and Europe, including a widely publicized collaboration with eBay.
In addition to her communications experience, Andrea spent three years at Bozell Sawyer Miller Group (now Weber Shandwick) in New York and Hamburg, assisting media relations campaigns for clients including Merck, Cendant, the National Center for Children in Poverty, and the Film Commission of the Islands of the Bahamas. She also worked for Regent International, executing all communications efforts for the 1999 opening of the group’s hotel on Wall Street – the first luxury hotel in lower Manhattan.
Andrea was drawn to communications through the Department of Public Information of the United Nations, where she worked as a liaison with NGOs. She has also written and produced educational films on German culture for the Goethe Institute in New York and gained narrative experience as production manager for the renowned documentary production company, Maysles Films. Andrea studied in Germany, France and the US, earning a bachelor’s degree in German Literature and History from the University of Hamburg, as well as a master’s degree in American History from Ball State University, Indiana. She is fluent in German and English and gets by in French.
A founding member of the ASC, Islem Taveras worked extensively in communications prior to joining our team. Her experience in managing public relations includes work with the artist Steve Maloney, the Palm Springs Museum of Art, explora in Chile, Absolute Travel, and Asia to Africa. Islem has widespread experience in organizing promotional events and press trips, as well as maintaining ASC’s digital content design. A native of the Dominican Republic, she is fluent in Spanish and English and has a degree in Business Administration from Queensborough College, New York.
Neal Santelmann’s work includes magazine and Internet journalism as well as public relations writing. He began his career as a reporter for Forbes in 1987. As a founding member of Forbes FYI (later, Forbes Life) in the early 1990s, he spent more than a decade as a senior editor covering all sorts of topics appealing to a high-end readership, including health, travel, adventure, art, leisure, collecting and executive profiles. He joined ASC in 2003, and has written for every client to date. With his clever viewpoint and engaging prose, Neal brings an entertaining and persuasive voice to ASC.
Growing up in Mississippi, Asia Lopez found her creative spirit by spending time in the woods, gardening, and listening to stories of the Philippines told to her father. In turn, Asia fuels this energy into ASC’s social media work with spot-on imagery and sometimes even poetry. She also works as a secretary and marketer for a corporate real estate agency in Chelsea while pursing fashion modeling. She has walked for Moda Week International during NYC Fashion Week and has modeled for Free People, Libby Story, and JesxDav. At the end of the day, all she wants is coffee and a good read.
What We Do
In a world in which knowledge is the true social currency, ASC makes sure our client’s news is heard. We are strategists, communicators, designers and storytellers. We are curious. We are plugged in. And we genuinely care.
We maintain excellent relationships with significant writers, editors and on-air personalities. With our focus on luxury hospitality, soft adventure, emerging destinations, lifestyle, art and artists, and the non-profit sector, ASC moves fluidly and effectively between various industries and media. Our services support companies, identify great stories, and garner media coverage to assist our clients in reaching their audiences. Quite simply, ASC gets word out about your brand in strategic, imaginative, and effective ways.
We work with different types of media, all of which can work together in an effective campaign:
- Media Relations
- Print, broadcast and online media relations
- Media training
- Position brand spokesperson
- Crisis management/reputation management
- Social media relations
- Community relations
- Event planning and management
- Crisis Communications
ASC takes pride in our ability to secure top-tier local, regional, national and international media coverage to support the business goals of our clients.
How do we do this? By listening to our clients and understanding their goals, audiences and key influencers, as well as their target markets. We leverage technologies and our own research to develop powerful media lists designed to prominently position clients in specific media outlets that reach their target audiences. Next, we counsel clients and prepare them for interviews, meetings and appearances so they can maximize their time with reporters.
Our media-relations work is based on a proactive and strategic process with the goal of securing news coverage. We develop customized pitches for every reporter and, when appropriate, offer exclusive opportunities for select media to break news before press materials are distributed.
ASC’s media-relations services include:
A crisis can strike any company at any time. With experience and proven success at managing crisis situations, ASC provides clients with effective options for crisis communications and online reputation management solutions. We develop and execute plans to balance any negative publicity with positive publicity as well as to help companies successfully emerge from crisis situations and take steps to prepare should such needs arise again.
- Social Media
- Website Design
- Event Marketing
- Content Marketing
With massive shifts in media consumption, many traditional marketing programs are no longer effective for brands. Companies must launch strategic branding programs to build and solidify their market leadership.
To resonate with their audiences, companies need to make noise. To make noise, they need to make waves that flow into information streams to connect and create real relationships with their audiences. It is ASC’s job to communicate for our clients, satisfying their audience’s craving for knowledge and creating meaningful connections.
We love a good website. But a successful Internet presence requires an effective strategy to ensure that the site will support the company’s business goals.
ASC develops and designs websites with a combination of technologies that enable clients to realize their digital goals. For existing sites that need improvements, our team can work on refining content and freshening up basic functionality to appeal to their audiences.
ASC has successfully planned and executed all types of events for our clients, including launch parties, speaking engagements, and meetings. We take a practical, strategic approach to helping clients create new – and newsworthy – events or identify existing opportunities that will support their business goals by solidifying their thought-leadership, positioning them in front of potential clients and referral sources, and offering prospects for networking directly with target audiences.
One way to standout in an increasingly competitive media landscape is by complementing traditional PR and digital campaigns with content marketing. ASC creates and amplifies stories to drive business to your website.
Content comes in many forms, including byline articles, newsletters, experiential videos, and animated GIFs. We work with your brand to create compelling content and get it placed in front of your target audience.
- Internet Marketing
News coverage, keyword search results, online consumer reviews, and word-of-mouth recommendations have become stronger influencers than paid media. An Internet strategy centered on earned media rather than paid advertising isn’t a luxury – it’s a must. ASC and our partners provide clients with practical, strategic counsel in Internet marketing that will support their business goals and position them for sustained growth.
We work with an eclectic selection of clientele in luxury travel, adventure, art, design, and development. They include artists, hotels filled with beautiful stories, forward-thinking non-profit organizations, emerging destinations, art museums, and established luxury brands looking to rethink their identity. Every single client inspires us and makes us proud to share their messages.
Frequently Asked Questions
I would like to customize the communications elements and media in our campaign. Is that possible?
Yes. Absolutely. We customize campaigns for each of our clients.
Will you work on a project-by-project basis?
Our answer is often yes and sometimes no. Tell us more, please. If a project is very short term it often does not make sense for the client or us. We try to stick with projects that last at least six months.
What fuels our passion and makes us get to work every morning?
We genuinely like what we do. The communications industry is changing rapidly, but at its heart it is still about communicators and audiences. The term “buzz” may be inspired by the hum of bees in their hives, but it is about the emotion, energy, excitement and anticipation generated by the products, services and motivations of individuals and organizations. In an information-rich world people and companies are constantly in transformation, creating energy that allows ideas to thrive. ASC is a distributor of fresh information and ideas through myriad channels that help create and then feed this buzz with substance and knowledge.
How important are our clients?
Client-agency relationships are at the top of the list for ASC. We get excited about the projects our clients are involved with and their transformation into successful companies, artists or non-profit organizations. Genuine enthusiasm is something we can’t fake – that’s why we occasionally have to say no to ideas or projects that come our way. The media trusts us, and we value that relationship as much as we value our clients.
What is like to work with ASC?
We are open-minded, honest and effective. Our footing in the travel and art worlds often makes for great crossover promotions and ideas. We are quick on our feet and think that the term “digital-detox” is overrated.
Interested in a good story? We want to hear from you.
Andrea Schnoor Communications
902 Broadway, Floor 6, New York, NY 10010
Tel: (310) 878 4812
hello (at) andreaschnoor (dot) com
If public relations is ‘earned media’ and advertising is ‘paid media,’ social media is ‘owned media’. The distinctions are nuanced, but guiding clients through the ever-changing social media landscape is part of ASC’s work. Whether we’re coordinating with your in-house social media manager or taking charge of your social media platforms, we pride ourselves on our ability to create compelling, brand-specific content for Instagram, Twitter, Facebook and YouTube.