Jacada Travel, a leader in positive impact luxury travel, is proud to announce the expansion of its Positive Impact Collection with over 40 new curated travel experiences.

From a purpose-driven gorilla trek in Rwanda to exploring New Zealand’s Bay of Islands with a Maori elder, these new experiences join nearly 100 properties already part of the collection—each one making a measurable, positive contribution to the world. This expansion further strengthens Jacada’s ongoing commitment to sustainable travel and responsible tourism.

Curated Experiences That Align with
Global Sustainability Goals

The new experiences have been developed in collaboration with Jacada’s trusted local partners across Asia, Europe, Africa, Latin America, and the Middle East. Each has been carefully evaluated using the United Nations Sustainable Development Goals (SDGs) as a framework—addressing pressing global issues such as poverty, inequality, climate change, and biodiversity loss.

These experiences offer both transformational value to travelers and tangible benefits to host communities. Guests are invited to engage meaningfully with local people, support environmental conservation, and participate in programs that uplift historically underrepresented groups—including indigenous communities, women, and ethnic minorities. Every experience is thoughtfully aligned with Jacada’s Positive Impact Principles.

Immersive, Expert-Guided Experiences that
Create Lasting Impact

The experiences have a strong focus on hands-on activities in reflective and immersive settings, with guided interpretation and expert-led storytelling throughout. Themes include regenerative agritourism, environmental restoration or protection, preservation of cultural heritage, the development of economic resilience for vulnerable communities, and wildlife conservation.

The expansion of the Positive Impact Collection follows strong growth in client interest, with subscribers to Jacada Travel’s Positive Impact newsletter having increased nearly 200 percent since the start of summer 2024. Results from Jacada’s 2025 client survey also showed that supporting local communities and preserving cultural heritage are values that have risen in importance among travelers since last year, an upward trend that shows Jacada’s clients are increasingly seeking to explore the world through a responsible lens.

Leadership Perspectives on Travel as a Force for Good

Alex Malcolm, Founder of Jacada Travel, explains:
One of the most important ways that we make a difference for our clients is the quality of the experiences they have day-to-day, outside of the properties they choose to stay at. It’s through these experiences that they can really connect with people and places that they’re visiting. That’s why I’m thrilled to announce these new experiences as part of our Positive Impact Collection. A long time in the making, the experiences are such a key part of how we can make change on the ground and help our clients’ travel become a force for good. What’s more is that these kinds of experiences are the most rewarding, creating a deeper connection and memories that remain long after the trip is over.”

Natalie-Lyall Grant, Head of Positive Impact, adds:
“The launch of these experiences marks the next chapter in our commitment to utilize the power of travel to drive positive change at a global level. These experiences will empower clients to make responsible choices that are intended to have a transformational level of impact on host destinations, through the regeneration of landscapes, conservation of wildlife or through the preservation of cultural heritage or development of economic resilience for communities – in particular, those who have been historically or culturally marginalized from involvement in tourism.”

New Travel Experiences within Jacada’s
Positive Impact Collection

Every journey from Jacada Travel is bespoke, enabling seamless weaving of experiences within the Positive Impact Collection into client tours. Examples can be found in inspirational itineraries across Jacada’s website, indicated by a gold Positive Impact banner. Following is a selection of the new experiences. Clients can discuss the collection with their Jacada Travel Designer, each with deep, first-hand knowledge of their areas of expertise.

Visit to the Bosque Vivo Foundation

Travelers will meet the inspiring founders of Bosque Vivo, a family-run reforestation project in Costa Rica’s high-altitude forests. Join them on an immersive eco-tour to learn about their journey and the the vital significance of this delicate ecosystem, and perhaps even contribute to its protection through seed or tree planting.

Nairobi’s Unseen Stories

Gain a powerful new perspective on city life on this informative walking tour through Nairobi, accompanied by guides who spent some of their childhoods living on the city streets. They will talk about how they used to live, their journeys to where they are today, and how they are now helping future generations to thrive. The tour offers personal insight into Nairobi’s culture and gives travelers a glimpse into the lives of some of the city’s less-fortunate residents. The organization, owned and run by the guides, also provides young people with full-time jobs and stable income by building on the skills they learned while living on the streets and enabling them to tell their stories.

Gorilla Trekking in Rwanda

Embark on an extraordinary journey into the misty forests of Rwanda’s Volcanoes National Park for a profoundly intimate gorilla trekking experience, coming within meters of these magnificent creatures in their natural habitat while directly contributing to their vital protection and the restoration of their forest home. This raw and impactful experience offers a rare chance to connect with one of the planet’s most-endangered species in a responsible way. Through permit fees, the treks directly support gorilla conservation, anti-poaching patrols, and the expansion of protected habitat.

Private Organic Herb and Spice Garden Tour in Romania

Discover the art of growing medicinal herbs and spices in a family-run organic garden nestled in the heart of Transylvania, where travelers can gain insight into nature-harmonious gardening and savor a traditional, locally sourced dinner. Over a slow-cooked meal, the family will tell all about how they started and maintain their garden in harmony with nature. Take time to discover their teas and infusions, explore the beautifully cultivated garden and learn more about how they involve the local community in their work.

Greek Farming and Beekeeping Workshop

Discover the authentic flavors and traditions of rural Greece with a visit to a charming organic farm and a fascinating beekeeping workshop, learning about sustainable practices that support both the environment and local communities. At a traditional Greek farm, travelers will meet the owners, help feed the animals, and collect fresh eggs before making and tasting delicious Greek pies, juice, and delicacies at the farmhouse. There’s also a stop at a unique beekeeping workshop to learn how these insects are essential for ecosystems to thrive. A tasting of the local honey with herbs and bread is a perfect way to round off the experience.

Organic Wine Tour in France’s Médoc Region

Spend a flavor-filled day exploring the prestigious Médoc wine region north of Bordeaux, visiting trailblazing organic vineyards and savoring a locally sourced lunch at a renowned chateau, gaining insight into sustainable viticulture by award-winning winemakers. Visit a pioneering chateau practicing agroecology–an ancestral method that ensures environmental protection and organic certification. Explore vineyards, tour the winery, and enjoy a private lunch created from local ingredients paired with sumptuous wines.

An Introduction to Aboriginal Culture

Make time to meaningfully connect with the world’s oldest living culture on a leisurely walkabout with an Aboriginal guide in The Rocks. A journey into Dreamtime, the culture of Aboriginal people. This leisurely walkabout uncovers the authentic history of the Aboriginal people’s saltwater heritage within Sydney Harbour, their land and water stewardship, and their spiritual connection to the adjoining waterways and foreshores. Guides will share how the place now known as Sydney continues to weave the living Dreamtime story into the modern cosmopolitan environment.

Impact in Action in Cambodia

Embark on a meaningful exploration of Siem Reap that goes beyond the temples, delving into inspiring initiatives dedicated to healthcare, demining, and sustainable livelihoods. Travelers will discover the visitor centre of the Angkor Hospital for Children to learn about the history of the project and the work they do, providing free healthcare to some of the city’s more marginalized communities; the Apopo Visitor Centre, which trains and deploys rats that use their extraordinary sense of smell to detect landmines; and Samatoa Lotus Farm, where travelers will experience the fascinating process of creating eco-friendly textiles from lotus plant stems. There will be a stop on the quieter side of Siem Reap to dine at Spoons, a restaurant that provides hospitality training to local youngsters from challenging backgrounds.

Find out more about Jacada’s new travel experiences here and the Positive Impact Collection here.